EVENING INTENSIVE SESSION
Real Estate Exam Prep Class
Win the Listing: The Listing Presentation That Converts
Learn the strategies top agents use to build seller confidence, stand out from the competition, and win more listings.
Join us for a practical session designed to help real estate agents improve their listing presentations, handle seller objections, and position themselves as the clear choice.
Available In-Person & Virtually
September 16, 2026
5:30 PM - 7:00 PM
In-Person in West Chester, PA + Online
893 S. Matlack St, Suite 200 West Chester, PA
Limited spots available for the in-person session. Online attendance is also available.
WHAT THIS SESSION DELIVERS
What If Your Next Listing Presentation Could Be Your Competitive Advantage?
Winning the listing isn't just about having the right marketing plan.
It's about giving sellers confidence that you understand their goals, know how to navigate today's market, and have a clear plan to get their home sold.
At this event, you'll learn how to turn your listing presentation into a strategic consultation that builds trust and helps sellers see why you're the right agent for the job.
BUILD CONFIDENCE
Present your value with a proven consultation framework that creates trust from the start.
STAND OUT
Use data-driven pricing, strategic marketing, and a stronger client experience to differentiate yourself.
HANDLE OBJECTIONS
Address seller concerns before they become objections and set expectations that protect the relationship.
WHAT THIS SESSION DELIVERS
What If Your Next Listing Presentation Could Be Your Competitive Advantage?
Winning the listing isn't just about having the right marketing plan.
It's about giving sellers confidence that you understand their goals, know how to navigate today's market, and have a clear plan to get their home sold.
At this event, you'll learn how to turn your listing presentation into a strategic consultation that builds trust and helps sellers see why you're the right agent for the job.
BUILD CONFIDENCE
Present your value with a proven consultation framework that creates trust from the start.
STAND OUT
Use data-driven pricing, strategic marketing, and a stronger client experience to differentiate yourself.
HANDLE OBJECTIONS
Address seller concerns before they become objections and set expectations that protect the relationship.
BUILD CONFIDENCE
Present your value with a proven consultation framework that creates trust from the start.
STAND OUT
Use data-driven pricing, strategic marketing, and a stronger client experience to differentiate yourself.
HANDLE OBJECTIONS
Address seller concerns before they become objections and set expectations that protect the relationship.
BUILD CONFIDENCE
Present your value with a proven consultation framework that creates trust from the start.
STAND OUT
Use data-driven pricing, strategic marketing, and a stronger client experience to differentiate yourself.
HANDLE OBJECTIONS
Address seller concerns before they become objections and set expectations that protect the relationship.
SESSION FRAMEWORK
Learn How to Consistently Win More Listings
In this session, we'll break down the key elements of a listing presentation that doesn't just inform sellers — it convinces them that you're the right choice.
01 — Present With Confidence
Learn a proven consultation framework that helps you establish credibility, build trust, and guide the seller conversation with confidence.
Reinforce core principles, vocabulary, and high-frequency topics that commonly determine momentum on test day.
02 — Differentiate Yourself
Discover how to use market data, pricing strategy, marketing, and client experience to create a compelling reason for sellers to choose you.
Sharpen state-level understanding with focused explanation around concepts that often create avoidable mistakes.
03 — Handle Objections Before They Happen
Learn how to educate sellers about today's market, address common concerns early, and set realistic expectations before they become obstacles.
Use live Q&A to close knowledge gaps, resolve uncertainty, and leave with a cleaner exam strategy.
04 — Create a Stronger Seller Experience
Position yourself as a trusted advisor — not simply another agent competing for the listing.
Use live Q&A to close knowledge gaps, resolve uncertainty, and leave with a cleaner exam strategy.
No pressure.
No fluff.
Just real guidance that works.
EXAM READINESS ADVANTAGE
Who This Is For
New or soon-to-be licensed agents who want a clear path
Agents in their first few years not seeing consistent income
Agents who want structure, support, and a real growth plan
EXAM READINESS ADVANTAGE
This Event Is For Real Estate Agents Who Want to Win More Listings
You should attend if you're:
EXAM READINESS ADVANTAGE
A newer agent looking to become more confident in listing presentations
An experienced agent who wants a more consistent listing process
An agent struggling to differentiate from competing agents
EXAM READINESS ADVANTAGE
An agent who wants better ways to handle seller objections
An agent looking to improve their pricing and marketing presentation
An agent who wants to create a stronger seller experience
Whether you're working toward your first listing or looking to increase your listing volume, this session will give you practical strategies you can put into your next presentation.
Event Details
WIN THE LISTING: THE LISTING PRESENTATION THAT CONVERTS
DATE
September 16, 2026
TIME
5:30 PM – 7:00 PM
LOCATION
West Chester, PA
West Chester, PA
Attendance Options
Attend in person or join online.
Attend in person or join online.
Cost
FREE
FREE
SESSION FRAMEWORK
Sellers Have More Choices. Your Presentation Needs to Give Them a Reason to Choose You.
Today's sellers aren't simply looking for someone who can put a property on the MLS.
They're looking for an agent who can explain the market, justify the pricing strategy, communicate a clear marketing plan, and give them confidence throughout the transaction.
Your listing presentation is your opportunity to demonstrate that value.
This event will show you how to make that presentation stronger.
No pressure.
No fluff.
Just real guidance that works.
EXAM READINESS ADVANTAGE
Walk Away With a Better Listing Presentation
After this session, you'll have a clearer framework for:
EXAM READINESS ADVANTAGE
Leading a confident seller consultation
Communicating your value more effectively
Presenting pricing and market data
Differentiating your marketing strategy
EXAM READINESS ADVANTAGE
Addressing seller objections
Setting expectations from the beginning
Creating a stronger client experience
Don't just compete for the listing. Give sellers a reason to choose you.
Learn From a Team Built Around Real Estate Growth
The Gary Mercer Team has built a reputation around helping real estate professionals grow their businesses through proven systems, strategies, and a strong client-first approach.
At this event, you'll get practical insights you can take directly into your next listing presentation.
Gary Mercer
Team Leader · Gary Mercer Team at LPT Realty
Gary leads one of the region's most active listing teams in West Chester, PA, with two decades of experience guiding sellers through pricing strategy, marketing, and negotiation and coaching agents on the systems behind consistent listing growth.
Frequently Asked Questions
Is the event free?
Yes. The event is free for real estate agents.
When is the event?
September 16, 2026, from 5:30 PM to 7:00 PM.
Where is the event?
You can attend in person in West Chester, PA or join online.
Who should attend?
The session is designed for real estate agents who want to improve their listing presentations and win more listings.
Do I need to be an experienced agent?
No. The strategies can benefit both newer and experienced agents.
Do I need to prepare anything?
No special preparation is required. Simply register and attend.
Can I attend online?
Yes. Online attendance is available.
RESERVE THE EVENING FOR REVIEW
Ready to Win More Listings?
Join us September 16 and learn how to turn your listing presentation into a conversation that builds trust, demonstrates value, and helps you win the business.
September 16, 2026
5:30 PM – 7:00 PM
West Chester, PA + Online
FREE EVENT
Choose in-person or online attendance when you register.
© 2026 Gary Mercer Team · LPT Realty · West Chester, PA